Market Opportunity Analysis :: essays research papers fc

Market Opportunity Analysis Ruonan Tan 0423688 Introduction In our modern society , lots of companies are surrounded by the numerous competition and dealt with many questions , for example , are your products consistent with your customers’ current and future needs? Do you have a flow of new products to meet the information needs of your market? Are the products you’re developing strategically significant? The answer is unkown , because the market opportunity analysis for every product is playing an important role in company ‘s philosophy . Jerry Y. Wind has argued that â€Å"Market opportunity analysis is key to the survival and growth of any firm including national and international companies , particularly in the competitive marketplace.† ( The Lauder Professor and professor of Marketing, The Wharton School, Trustee, The Philadelphia Museum of Art) . The ever-accelerated updating of economic and commercial brings about a great number of changes and challenges in modern society , especially in the expansion of marketplace and influence of market opportunity research and analysis for different firms . It seems that market opportunity is playing significant role .Recently Hi-Micro company was established and have identified that the on-going globalization of the world economy, its strategic location, and the existing market structure provide them with a potential opportunity to develop as an international high-tech computer market leader. In recognition of the risks involved, Hi-micro test the market of Innovators and Mercedes to examine the basis for the opportunity, assess how these two products measure up against competing other companies , such as Wellbox and KnLs , determine potential market niches, and develop a strategic marketing plan. This current report, the Hi-Micro Market Opportunity Analysis, represents the process of m arketing through the analyses of the following sections mainly for Hi-micro that are closely related to market opportunity analysis . The business environment and the forces What is an on demand Operating Environment? It is defined as â€Å" a set of integration and infrastructure management capabilities that customers and partners can utilize, in a modular and incremental fashion, to enable the transformation to e-business on demand. It is not: a single product, nor a brand, nor a platform, nor an architecture†. The design of an on demand operating environment must match the design of the business itself. In order for more and more flexibility and componentization to be achieved in the business design, the infrastructure must evolve from silos of complex, over-provisioned, proprietary hardware and software – to a standards-based infrastructure where capacity can be optimized across the entire organization.