Analysis of British Airways Essay -- British Airways Case Study

TABLE OF CONTENTS PAGE1. British Airways Overview42. Key stakeholders43. Mission and objectives54. Market structure65. Managing diverse cultures76. Economic changes, fiscal and monetary policy87. Regulation118. Conclusion and Recommendations129. References14Executive stockyBritish Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, organisation and the British public. The company has been successful in dealing with cultural differences that revoke between the UK and foreign countries, adopting a geocentric approach to hiring workers. The airline has in like manner created a flexible organisation that responds quickly to the changing of necessity of its consumers. However, unworthy industrial relations and crisis management imply that there is a great need to focus on building strong relations with employees, alter them to internalise the vision of the company. Given intense competition in the assiduity and continuous changes in regulations from the EU and international regulatory bodies, British Airways needs to introduce cost-effective methods of complying with regulatory standards. The firm should also avoid illegitimate practices that can harm its corporate image.1. British Airways OverviewBritish Airways commenced business in 1935 as a small airline that was privately owned, offering go restricted to the United Kingdom. Due to poor performance, the company was nationalised in 1939 with the differentiate providing the required investment and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government self-possession to be unproductive and inefficient, paved the way for privatisa... ...om http//www.theguardian.com/business/2012/apr/19/ba-fuel-surcharge-fine-oftMurphy, E. King, E. (2014). environmental noise pollution. California Elsevier.Sitkin, A. Bowen, N. (2010). International business 2nd edition. Oxford Oxford Un iversity Press.Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York Routledge.The Telegraph. (2010). EU clears British Airways trans-Atlantic alliance, merger with Iberia. Telegraph. Retrieved on fifteenth May, 2014 from http//www.telegraph.co.uk/finance/newsbysector/transport/7889982/EU-clears-British-Airways-trans-Atlantic-alliance-merger-with-Iberia.htmlWinfield, P. Bishop, R. Porter, P. (2013). Core management for HR students and practitioners. Oxford Elsevier.Yahoo Finance. (2014). British Airways. Retrieved on 14th May, 2014 from https//uk.finance.yahoo.com/q/ks?s=BA